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DRIVING THE FUTURE
TAG HEUER X F1 ACADEMY™
Introducing F1 ACADEMY™, a pioneering initiative dedicated to fostering female drivers at the highest levels of motorsport. As the Official Partner and Official Timekeeper of F1 ACADEMY™, TAG Heuer is reinforcing its commitment to shaping the future of racing, ensuring that talent—not gender—determines success on the track.
A SHARED VISION OF INNOVATION AND EXCELLENCE
For over 160 years, TAG Heuer has embodied precision, innovation, and avant-garde design in Swiss luxury watchmaking. Yet true progress means looking ahead. Founded in 2022 and launched in 2023, F1 ACADEMY™ is an all-female single-seater racing series designed to identify, develop, and propel female drivers toward the pinnacle of motorsport. The series provides a structured platform, increasing accessibility to professional racing and creating a talent pipeline for higher levels of competition. TAG Heuer is dedicated to breaking barriers, creating opportunities, and accelerating female talent toward the pinnacle of racing.
POWERING A NEW ERA WITH AIVA ANAGNOSTIADIS
TAG Heuer is proud to partner with Aiva Anagnostiadis, a 17-year-old driver who started karting at age six and was part of the Alpine Rac(H)er Academy Program in 2023. With an unwavering drive to succeed, she aspires to become the first Australian woman in Formula 1®.
