COLLECTION

The S-shaped design, icon of sport and elegance

COMFORT AND AVANT-GARDE AESTHETICS

Motion, purity, curve, precision, an almost liquid-metal dynamism in its streamlined form and silhouette — these are the TAG Heuer Link’s signature values.

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PEERLESS COMFORT

Streamlined to its purest form, the integrated S-shaped creation combines fluidity with strong aesthetic. The timepiece floats weightlessly on the wrist yet has expressive solidity and dramatic shape. It fits like a second skin.

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AESTHETIC AND ERGONOMIC

The emblematic double S-shapes are one of the most successful designs in contemporary luxury. They are fine brushed, with a polished shine on the sides. The combination of finishings defines the sport chic look.

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REFINED DESIGN

CLEAN LINES IN SHIMMERING STEEL, THINNER, FLATTER, MORE CONTEMPORARY.

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We’re exploring our history, the history of TAG Heuer – from our earliest origins to a brief course on Chronographs… via a little bit of space travel. Let’s begin at the beginning…

A look back at the fascinating moment (alright, it took a few years...) when the world made the shift from the stopwatch to the wrist-watch. From the hotly-debated ‘first’ wrist-mounted timepiece, all the way to the first Heuer watch – join us for a rambling review of time-keeping through time.

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MASTERING TIME

For more than 160 years, TAG Heuer has led, never followed, setting its own rules and driving watchmaking into uncharted territories. Its timepieces are not faithful reflections of tradition, but true representatives of design and engineering at their most innovative and awe-inspiring.

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